Overall, panelists and attendees of the workshop conveyed a general net positive attitude, balanced with useful caution regarding privacy and security, with strong hope that Cloud Computing (should I be capitalizing that?) will bring increased transparency to such things as government collected information. As in most areas of new technology ("new" is a relative term), there are some valuable pessimistic views which keep people like me - call me a pragmatic optimist - deeply appreciating the skills of security and legal specialists who act as the sherpas (lower-case 's') in their respective mountain ranges (or jungles). I personally still have a strong view that "I trust the cloud more than my laptop" - to sum it up as simply as I can. You can watch the video of our specific panel (that one alone is 90 minutes - and all the others are also posted thanks to the UChannel). I also thought it might be useful to post the notes I put together before the panel, to organize some of my thoughts (opinions) about Cloud Computing...
(click here for the whole post, including my pre-panel notes)
My notes used at the panel:
- Computing in the Cloud - "software and data being served from the web" - will continue to grow and will be the norm. The benefits for vendors and customers simply outweigh the risks
- Software distribution is an obvious win. Ridding the distribution process of physical delivery gives:
- higher margin for the vendors
- lower prices for the customers
- better service for customers - bug fixes, security issues, new features can all be delivered to customers faster, since there's less motivation to batch these up into the next costly snail-mailing.
- better products - similar to the above, this gives good developers the ability to respond to user feedback and deliver improvements continuously.
- happier developers (working remotely and getting quick feedback from real users)
- higher margin for the vendors
- NOTE: I have an XO from OLPC (OLP2C - one laptop per 2 children, soon to be OLP3C, once the little one notices)... that further convinced me, seeing how this super-light technology gave me basically everything I needed since all I needed was the browser (notwithstanding the slow speed or issues with that specific browser)
- Software distribution is an obvious win. Ridding the distribution process of physical delivery gives:
- Some are still betting on desktop-to-cloud synch products - like SoonR bought by Cisco (mobile access to your desktop).
- I've learned to really hate explicit SAVING of my desktop stuff... Somehow, easy autosaving came along with the web products I use.
- Capitalism will drive "good" products (doing the right thing if people demand it)...with companies meeting the needs of other companies and individual customers... INCLUDING all the new challenges
- privacy, security, safety
- relevance, integration, convenience
- privacy, security, safety
- Collaboration will be an expected feature
- so much of what we create is intended to share...
- existing products and services take on new value with collaboration...
- Creating content TOGETHER, reviewing expenses TOGETHER, planning projects TOGETHER
- so much of what we create is intended to share...
- MICRO-INNOVATION will grow fast as it becomes more achievable - can you say "Gadgets!" ?
- Platforms, tools, delivery
- "pay-as-you-go" Operations and commerce
- Commoditized services make operating a micro-innovation more viable... for example, legal agreements, support, etc.
- Platforms, tools, delivery
- CONTENT value with further differentiate:
- Original, creative, popular content gets market-driven value assigned, while repetitive, derivative content gets super-commoditized
- Original, creative, popular content gets market-driven value assigned, while repetitive, derivative content gets super-commoditized
- Simpler integration / commerce / delivery will give better channels to creative talent, allowing them to:
- easily syndicate
- easily gain attribution (back to their service/site)
- easily monetize
- gain celebrity status (e.g. Youtube publishers)
- easily syndicate
- Collaboration brings new productivity - and new issues.... (see "issues" section)
- INTEGRATION between services will increase...
- Integration can be more seamless, bringing customers to even the smallest granular service.
- Access to customers / markets
- Micro-Innovation becomes profitable - with canned legal process, pre-defined service delivery and support, etc...
- GADGETS become a platform not only for micro-innovation, but for integration of services.
- Web Services finally become a reality.
- Integration can be more seamless, bringing customers to even the smallest granular service.
- Service Level Agreements (SLAs) for web services and data will become more important, but they will be simplified, standardized and improved - driven by the Service Integration Supply Chain (below) and the need for simplified "service commerce" (the buying/selling of services).
- A new "service-integration-supply-chain" exists and will expand:
> Containers for gadgets > platform for gadget development > gadget types (content free) > content-relevant gadget instances - Collaboration and aggregation of services will result in derivative (sometimes larger) products/services
- Do-It-Yourself web creation tools will be improved - to meet new(ish) demand.
- the tools are too disparate and hard to find, and still hard to use
- the tools are too disparate and hard to find, and still hard to use
- Great Development tools - still an opportunity, since new components are available for integration (and new methods)... supporting micro-development and distribution
- Great User-Interaction design (UX) still wins
- Usability and designs really do improve applications and the web overall
- Usability and designs really do improve applications and the web overall
- Semantic Web-like Structure for much more interesting products
- we used to cal it a "data model"
- Great contribution products (community tagging) will drive this...
- we used to cal it a "data model"
- Ubiquitous Identification - let me be me wherever i go... without worry.... (OpenID?)
- Increase in Premium Services model - advertising has been over-used by non-relevant publishers
- Maybe even a Premium "absolutely private" web
ISSUES LIKELY TO OCCUR - which, themselves, drive opportunities...
- Ownership and control of Content:
- Collaboration:
- who owns that document which 3 people collaborated to create?
- 3 people collaborate - 1 leaves and "shuts off access"...
- who owns that document which 3 people collaborated to create?
- Integration:
- Content from one source being used in another service - how to split value?
- example: 1 company publishes data - 2 others use it as a basis to create their own service - who's the owner? Who gets the revenue?
- similar issues as those in traditional media - e.g. actors or writers demanding part of the revenue stream of syndication...
- Content from one source being used in another service - how to split value?
- Collaboration:
Note: These were just my notes that I used for the panel, since the format included each panelist giving a 10-15 minute no-slides discussion of their views. Nothing Google in here - just some semi-random personal views and not organized into a standalone presentation.
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