Monday, March 9, 2009

Maybe simple product names aren't all they're cracked up to be

Given the confidence I have in my spam filter, I read my emails in order (or reverse order) using the nifty "open bracket" shortcut in Gmail ("[" = archive and go to previous)... so when a cold-call email comes in, it means I somehow have a connection to the sending company or sender - so I read it.
Today I got one that I had to stare at and read about 4 times before I realized I didn't care about it - which was exactly the opposite of the goal the sender presumably had.

Subject: "Role of Managers in enabling Architecture Center of Excellence(COE) for Business Differentiator"

This was the title of a training webinar (I figured out after looking a few times)... Was it the goal of the organizers to create such a complex name that I would feel inadequate about not understanding it and attend the webinar just to be sure I wasn't missing something important? Am I missing a new marketing trend here which says that super-nasty names get twice the attention as simple ones?

uh... yeah - I guess they are right... I never would have blogged about a training class named "Managing Architecture Projects"... (but I might have attended)

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