Friday, June 12, 2009

Twitter search results are more useful in a spreadsheet

I know I've overstayed my welcome in this utterly boring space of Twitter API data in a spreadsheet - but I just have to share one more... This time, it's something that might actually be useful (omg, did I just admit that all the other stuff was useless? uh huh).

Let's say, for example, you are a product manager (hey - i know one of those) and you want to know who is tweeting about your product... You do a twitter search! Cool! It's really easy to see recent tweets about your product. You can page through the results, and, in some tools even see a quick info box on the specific Tweeters listed (like location, number of followers, etc). But - let's say you want to calculate the total "reach" or, as @psychemedia called it in a recent tweet, "amplification" of the tweets which match your search?

"There's an app...err... a spreadsheet for that" !

Here's what this spreadsheet does:

- Pulls the most recent (up to) 400 tweets which match your search terms (there's limits in the twitter search API how far in time that will go back) into the spreadsheet.

- It includes: the tweet text, author, date/time

- For the most recent 50 tweets, it pulls the number of followers for the person who tweeted somethhing that matched your search terms... and it adds those up and give you a "Distribution for the most recent 50 tweets". In other words - the number of people following the people who tweeted about the thing you searched for.

- For the most recent 50 tweets, it filters those which are ReTweets (RT) and sums the followers for the authors of those tweets - giving you a distribution of RTs of that concept or tweeter (this is meant mostly for searching for a tweeter's screen name to see the distribution of RTs of that persons tweets).

This is not rocket science (I realize) - but it forms a basis to allow you to:
> get a sense for the amplification of a specific term or product name or tweeter
> focus on the tweets in a search result set which were authored by highly-followed tweeters (if you are a PR/marketing/customer-service person in particular)
> do further stuff with this data that I haven't thought of or had time to do...

Like the other twitsheets I've done - this is just meant to be a starting point for people with a purpose... so if you come up with something useful from this, let me know!

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